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adidas unterzeichnet langjährigen Vertrag mit der MMA Organisation RFA

Bericht aus der "Sports Business Daily" vom 12. August 2013

 adidas MMA Vertrag RFA

Adidas Inks Multiyear Deal With MMA Promotion Resurrection Fighting Alliance

Adidas' logo will appear on RFA signage, graphics and digital platforms
MMA promotion Resurrection Fighting Alliance has "scored a big sponsorship win" in signing a
multiyear endorsement deal with adidas, according to Alan Snel of the LAS VEGAS REVIEWJOURNAL.
RFA, which is an organization of 25 to 30 MMA fighters "aspiring for the big time in combat
sports, will debut the famed adidas three stripes logo" at its fight televised by AXS TV in L.A. on Friday.
Per the deal, the adidas logo will "appear on the RFA cage, competition mat, on cage fencing and
bumpers and on all RFA promotional signage, graphics and digital platforms." All RFA fighters "will don
adidas MMA gloves." RFA technically "signed the agreement with Double-D, the adidas Combat Sports
licensors for more than a decade." RFA President Ed Soares "declined to discuss the deal’s terms,
refusing to even divulge the length of the agreement." An adidas official said that RFA is a "better
sponsorship partner than the established powerhouse fight organization UFC because the sports
company wants to hook up with a young organization that has athletes on the ground floor of the fight
game." Snel notes RFA is "like a Triple-A league or college football feeding young MMA fighters to
UFC." Double D and adidas Global Sales & Product Development National Dir Raul Montolfo said that
the new MMA adidas gear in the combat sports line "will include shorts and protective items such as
shin guards" (LAS VEGAS REVIEW-JOURNAL, 8/12). Double D Managing Dir Christophe Dessalles
said that he "expected Adidas Combat Sports to take a role" with UFC, "but also focus on grass-roots
efforts" (USA TODAY, 8/12).